Marketing Intern

My journey into the American marketing ecosystem began with an enriching internship at The Coda on Crouse in Syracuse, NY. As my first professional role in the U.S., this experience provided me with an invaluable opportunity to immerse myself in a dynamic and fast-paced marketing environment, where I could apply my skills and learn from seasoned professionals.

During my tenure, I was entrusted with developing and executing content strategies that effectively communicated complex brand messages. By ensuring clarity and consistency across digital and social platforms, I helped strengthen the brand’s voice and engage with a diverse audience. Leveraging tools like Adobe Creative Suite and Canva, I designed targeted social media content, blending creativity with data-driven insights to maximize engagement and impact.

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A significant part of my role involved managing ad campaigns on platforms such as Google Ads and Meta Business Suite. Through diligent monitoring and optimization, I refined ad targeting strategies, driving measurable increases in audience engagement and campaign performance. This hands-on experience honed my analytical skills, enabling me to use campaign data and Google Analytics to craft strategies that resonated with our target audience.

Additionally, I supported marketing communications by creating digital content and promotional materials that aligned with the company’s branding and objectives. Collaborating closely with the team, I learned the nuances of effective communication within a professional setting, further enhancing my understanding of the American market’s preferences and expectations.

This internship was a pivotal chapter in my career, marking my entry into the U.S. marketing ecosystem. It not only broadened my perspective but also reinforced my passion for blending creative storytelling with strategic execution to drive meaningful results.

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