Marketing Specialist - Volunteer

As a Marketing Specialist at Rebecca Everlene Trust Company, I had the privilege of driving impactful marketing initiatives that supported the organization’s community-focused mission. This role offered a unique opportunity to work at the intersection of creativity, strategy, and social impact, allowing me to contribute meaningfully to various projects aimed at fostering engagement and growth.

My primary responsibility was to manage end-to-end digital campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, and X. By leveraging best practices in technical content creation and campaign optimization, I achieved a notable 43% increase in engagement on Instagram, underscoring my ability to connect with diverse audiences effectively.

Collaboration was at the heart of my role. I worked closely with senior leadership and cross-functional teams to ensure seamless execution of campaigns and consistent brand messaging across all digital touchpoints. I developed and managed a comprehensive content calendar, utilizing tools like Monday.com and Meta Business Suite to schedule posts, plan paid campaigns, and ensure alignment with the organization’s goals.

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Additionally, I oversaw day-to-day social media engagement, responding to user inquiries, comments, and messages to foster a positive and engaging online community. Through data analysis and insights from Google Analytics and social media metrics, I made informed recommendations that improved click-through rates by 23%, enhancing the overall effectiveness of our campaigns.

This role also allowed me to innovate and create. From designing content for a year-long calendar to setting up marketing spaces on platforms like Google AdWords, Instagram, and TikTok, I helped build a strong and cohesive digital presence. Beyond traditional campaigns, I contributed to the organization’s broader mission by supporting initiatives like fundraising strategies and community service projects.

Volunteering in this role not only enriched my perspective but also made me a better professional. It instilled in me a deeper sense of empathy, adaptability, and a solutions-oriented mindset. Working with a community-driven organization taught me the value of aligning marketing strategies with meaningful goals, enhancing my ability to connect with diverse audiences and stakeholders. This experience reaffirmed the importance of collaboration, creativity, and purpose in driving impactful results.

My time at Rebecca Everlene Trust Company was a transformative journey that solidified my skills in digital marketing and content creation while deepening my appreciation for the power of marketing to foster social good.